Running a startup is no small feat. On top of managing products, customer service, and other day-to-day operations, you also have to think of creative marketing solutions to keep up with competitors in a fast-paced and ever-evolving industry.
If that’s an area you’re currently struggling with, we’ve got you covered. Luckily, various advancements in technology have now made it possible for anyone, from individual entrepreneurs to small teams, to build their brand without breaking the bank.
From budget email marketing tools like MailerLite to all-in-one solutions like PosterMyWall, we’ll break down the best platforms for marketing your startup today.
What Are the Top Features to Look for in an Email Marketing Software?
Before diving into the top email marketing solutions you can find online, we’ll first explore the best features that can help you market your brand. Whether you’re a small business owner or managing a large team, below are the key features you should look for when choosing an email marketing platform for your startup:
1. Sign-up forms
Studies show that email marketing remains one of the most effective ways to generate leads. One way you can achieve this via an email marketing tool is by creating signup forms for collecting essential customer info like names and email addresses.
Sign-up forms are especially helpful for new and upcoming startups because they help businesses get started with an email list and help provide audience insights for more targeted marketing campaigns.
2. Multiple campaigns
As your startup grows, so will your email marketing campaigns. While you might first start with a basic campaign, such as highlighting an upcoming sale or product, you will eventually have to start launching more campaigns simultaneously to maximize your marketing approach.
With the help of an email marketing tool, you can easily design and launch various email marketing campaigns through one convenient dashboard.
3. Personalize email copy
While it will take a bit more time and effort, there’s nothing quite like sending out a customized marketing email to help entice both existing and potential customers alike.
Not only does sending out personalized emails help boost engagement, but it’s also highly achievable with the help of an email marketing tool that can collect and track information like website activity and demographics.
4. Schedule emails
The crucial part about launching email campaigns is making sure that they’re sent out correctly and efficiently. So, instead of regularly checking your calendar and manually sending out newsletters to your subscriber list, an email marketing tool can help make your life easier by automating your posts and regularizing your posting schedule.
What Are the Best Email Marketing Platforms for Small Businesses?
Looking for a cost-effective marketing tool for your small business? Here is an in-depth overview of the best email marketing solutions you can find online:
1. MailerLite
Overview
MailerLite is an online marketing tool that offers different features, including a website builder and email marketing software. With MailerLite, users can get access to a drag-and-drop interface for designing websites and email campaigns for an affordable price.
Key features
- Smart sending for perfectly-timed emails
- Custom HTML editor for coding emails from scratch
- Promotion pop-ups for collecting leads
- Comparative reporting for monitoring campaign activity
- Multivariate testing for running campaign tests
Pricing (per month)
- Free
- Growing Business (starts at $10)
- Advanced (starts at $20)
- Enterprise
Why we recommend it
For users looking for a simple yet affordable email marketing solution, MailerLite is worth checking out. While it offers more basic features compared to other platforms, the tool comes with a good list of email templates and a user-friendly interface for beginners.
2. Benchmark
Overview
Benchmark Email is an email marketing tool that helps small to medium-sized teams and businesses create campaigns. While still a user-friendly email marketing tool, Benchmark Email offers a few more features, such as more refined team collaboration tools.
Key features
- Smart Text for refining email copy
- Email Preview for testing email campaign appearance
- Email Audit Checklist for missing assets
- Merge Fields for tailored content
- Engagement Timeline for optimizing post schedules
Pricing (per month)
- Free
- Pro (starts at $37)
- Customized
Why we recommend it
While its Pro plan is a lot pricier compared to tools like MailerLite, Benchmark Email remains a good choice due to its simple yet feature-rich interface. The tool offers a lot of handy email marketing features that are generally accessible even without prior marketing experience.
3. Klaviyo
Overview
Klaviyo is an online marketing tool that offers several features, including CRM tools and an email + SMS marketing software. While the platform offers a lot of the same features found on other software, Klaviyo particularly stands out due to its more advanced and automated interface.
Key features
- Customer profiles with all-time data
- Generative AI for content creation
- Mult-channel segmentation
- 350+ built-in integrations
- Marketing Agent
Pricing (per month)
- Free
- Email ($20)
- Email + mobile messages (starts at $20)
Why we recommend it
If you’re an e-commerce startup in search of a more advanced way to automate and run your digital marketing campaign, Klaviyo is worth checking out. The platform offers deep customer insights and various integrations with other platforms for seamless campaigns.
4. ConvertKit
Overview
ConvertKit, or simply Kit, is an email marketing platform specifically built for creators looking to market their brand or content. While it’s generally less affordable compared to other email marketing tools, Kit offers a variety of useful email marketing features for launching on-brand campaigns.
Key features
- Audience tagging for segmentation
- API Access for customized integrations
- Opt-in forms for website embeds
- Landing page builder
- Insights dashboard for performance reviews
Pricing (per month)
- Free
- Creator (starts at $39)
- Creator Pro (starts at $79)
Why we recommend it
If you’re a content creator looking for a tool that can help you create and launch more personalized email campaigns, Kit may be a good option to consider. While a bit pricey, the platform offers deep insights for more accurate performance tracking.
5. PosterMyWall
Overview
PosterMyWall is an all-in-one email marketing, social media management, and content creation tool specifically built for small business and startup owners in mind. With PosterMyWall, users can create effective and professional-looking email campaigns even without prior experience in marketing or graphic design.
Key features
- Smart AI tools (text-to-image, AI writer, etc.)
- Branded email addresses
- 3,000+ email templates
- Email performance tracker
- Sign-up forms builder
Pricing (per month)
- Free
- Premium ($9.95)
- Premium Plus ($29.95)
Why we recommend it
We highly recommend PosterMyWall for all types of users due to its affordable pricing tiers and versatile features. From smart tools like an AI Writer to over 3.000 free and customizable email templates, PosterMyWall can help users design creative and engaging campaigns with ease.
Which is the Most User-Friendly Email Marketing Solution for Startups?
With so many email marketing solutions to choose from, it can take a lot of time and effort to browse through the different options just to find the right match. So, whether you’re still unsure about the different tools or just looking for an immediate and effective marketing solution, we highly recommend checking out PosterMyWall.
Not only is PosterMyWall a highly affordable email marketing solution, but it’s also built with a huge variety of user-friendly features to help you come up with unique and engaging campaigns.
Don’t have any prior marketing or graphic design experience? Don’t worry! PosterMyWall’s interface is highly accessible and beginner-friendly, making it ideal for first-time users and especially startup owners.
Revamp Your Email Marketing Strategy
The best email marketing solution isn’t the most expensive or built with the most advanced features. If your goal is to leverage online tools to fully maximize your email marketing campaign, choose a tool that best suits your overall needs, workflow, and allotted budget.
Whichever platform you choose, make sure to use it consistently and with your specific marketing goals online. Whether you’re interested in designing personalized campaigns or need help with writing optimized email copy, browse through these tools today and utilize email marketing to your advantage.
