Many very successful lawyers and law firm partners have built very successful practices using traditional networking lessons. Like many traditional business practices in recent months, it has been rocked by the impact of COVID-19. I doubt whether live networking events will be of the same scale anytime soon. It is also debated whether people have the will to participate in the event.
This means that many in the legal industry who need to develop and build client relationships will need to change their approach. Citing the latest buzzword at the time, this meant partners and attorneys needed to change the way they worked. In many ways, this is an acceleration of what is happening in the wider world of sales and business development. The development and use of social selling has increased in recent years. As a lawyer, you are paid to be a good communicator, but are you as … Read moreContinue reading